Passato, Presente, Futuro
Passato, Presente, Futuro
Windtre
Windtre
Campaign
+
Film
+
Art Direction
NeoConnessi, WINDTRE's digital education initiative, empowers families, schools, and children to navigate the online world safely and responsibly.
The campaign highlights the unprecedented challenge faced by today’s parents — the first generation raising children immersed in digital culture.
The campaign highlights the unprecedented challenge faced by today’s parents — the first generation raising children immersed in digital culture.
Collaborating closely with the Italian Police, the Italian Pediatric Society, and the National Council of Psychologists, NeoConnessi offers free educational resources to millions of Italian students, families, and educators.
Collaborating closely with the Italian Police, the Italian Pediatric Society, and the National Council of Psychologists, NeoConnessi offers free educational resources to millions of Italian students, families, and educators.
The story imagines an alternate reality where technology has been naturally integrated into our lives for generations.
Through the artistic vision of director Claudio Cupellini, viewers journey across decades of Italian cinema, leading to a contemporary reflection on our digital relationships.
Credits
Client
WINDTRE
Client Windtre
Cristiano Mantegna
Advertising Agency
Augmented Creativity
Project Lead
Nicola Novellone
Idea Creation
Grisha Sorokin New York
Creative Director
Grisha Sorokin
Copywriter/Art Director
Grisha Sorokin
Director
Claudio Cupellini
DOP
Diego Indraccolo
Editor
Danilo Torchia
Production Company
Alto Verbano
Executive Producer
Giacomo Pozzetto
Producer
Marta Ansaldi
Post-production Producer
Silvia Lo Cascio
Production Designer
Tonino Zero
Styling
Sara Fanelli
Production Manager
Christian Scacco
Casting
Davide Zurolo
Post-production
Xlr8
Musical Arrangement
Alex Nicholls-Lee
Sound Design and Mix
Alex Nicholls-Lee
Year
2025
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Passato, Presente, Futuro
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1
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Windtre
Campaign
+
Film
+
Art Direction
/ About the project
NeoConnessi, WINDTRE's digital education initiative, empowers families, schools, and children to navigate the online world safely and responsibly.
NeoConnessi, WINDTRE's digital education initiative, empowers families, schools, and children to navigate the online world safely and responsibly.
/ Credits
Client:
WINDTRE
Creative Director:
Grisha Sorokin
Art Director:
Grisha Sorokin
/ Year
2025
OTHER
PROJECTS
Get in touch
NeoConnessi, WINDTRE's digital education initiative, empowers families, schools, and children to navigate the online world safely and responsibly.
The campaign highlights the unprecedented challenge faced by today’s parents — the first generation raising children immersed in digital culture.
Collaborating closely with the Italian Police, the Italian Pediatric Society, and the National Council of Psychologists, NeoConnessi offers free educational resources to millions of Italian students, families, and educators.
The story imagines an alternate reality where technology has been naturally integrated into our lives for generations.
Through the artistic vision of director Claudio Cupellini, viewers journey across decades of Italian cinema, leading to a contemporary reflection on our digital relationships.
Credits
Client
WINDTRE
Client Windtre
Cristiano Mantegna
Advertising Agency
Augmented Creativity
Project Lead
Nicola Novellone
Idea Creation
Grisha Sorokin New York
Creative Director
Grisha Sorokin
Copywriter/Art Director
Grisha Sorokin
Director
Claudio Cupellini
DOP
Diego Indraccolo
Editor
Danilo Torchia
Production Company
Alto Verbano
Executive Producer
Giacomo Pozzetto
Producer
Marta Ansaldi
Post-production Producer
Silvia Lo Cascio
Production Designer
Tonino Zero
Styling
Sara Fanelli
Production Manager
Christian Scacco
Casting
Davide Zurolo
Post-production
Xlr8
Musical Arrangement
Alex Nicholls-Lee
Sound Design and Mix
Alex Nicholls-Lee
Year
2025
More
projects