Passato, Presente, Futuro

Passato, Presente, Futuro

Windtre

Windtre

Campaign

+

Film

+

Art Direction

NeoConnessi, WINDTRE's digital education initiative, empowers families, schools, and children to navigate the online world safely and responsibly.

The campaign highlights the unprecedented challenge faced by today’s parents — the first generation raising children immersed in digital culture.

The campaign highlights the unprecedented challenge faced by today’s parents — the first generation raising children immersed in digital culture.

Collaborating closely with the Italian Police, the Italian Pediatric Society, and the National Council of Psychologists, NeoConnessi offers free educational resources to millions of Italian students, families, and educators.
Collaborating closely with the Italian Police, the Italian Pediatric Society, and the National Council of Psychologists, NeoConnessi offers free educational resources to millions of Italian students, families, and educators.

The story imagines an alternate reality where technology has been naturally integrated into our lives for generations.

Through the artistic vision of director Claudio Cupellini, viewers journey across decades of Italian cinema, leading to a contemporary reflection on our digital relationships.

Credits

Client

WINDTRE

Advertising Agency

Augmented Creativity

Project Lead

Nicola Novellone

Idea Creation

Grisha Sorokin New York

Creative Director

Grisha Sorokin

Copywriter/Art Director

Grisha Sorokin

Client Windtre

Cristiano Mantegna

Director

Claudio Cupellini

DOP

Diego Indraccolo 

Editor

Danilo Torchia

Production Company

Alto Verbano

Executive Producer

Giacomo Pozzetto 

Producer

Marta Ansaldi 

Post-production Producer

Silvia Lo Cascio

Production Designer

Tonino Zero

Styling

Sara Fanelli 

Production Manager

Christian Scacco

Casting

Davide Zurolo

Post-production

Xlr8

Musical Arrangement

Alex Nicholls-Lee 

Sound Design and Mix

Alex Nicholls-Lee 

Year

2025

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Passato, Presente, Futuro

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Windtre

Campaign

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Film

+

Art Direction

/ About the project

NeoConnessi, WINDTRE's digital education initiative, empowers families, schools, and children to navigate the online world safely and responsibly.

NeoConnessi, WINDTRE's digital education initiative, empowers families, schools, and children to navigate the online world safely and responsibly.

/ Credits

Client:

WINDTRE

Creative Director:

Grisha Sorokin

Art Director:

Grisha Sorokin

/ Year

2025

OTHER

PROJECTS

Get in touch

NeoConnessi, WINDTRE's digital education initiative, empowers families, schools, and children to navigate the online world safely and responsibly.

The campaign highlights the unprecedented challenge faced by today’s parents — the first generation raising children immersed in digital culture.

Collaborating closely with the Italian Police, the Italian Pediatric Society, and the National Council of Psychologists, NeoConnessi offers free educational resources to millions of Italian students, families, and educators.

The story imagines an alternate reality where technology has been naturally integrated into our lives for generations.

Through the artistic vision of director Claudio Cupellini, viewers journey across decades of Italian cinema, leading to a contemporary reflection on our digital relationships.

Credits

Client

WINDTRE

Advertising Agency

Augmented Creativity

Project Lead

Nicola Novellone

Idea Creation

Grisha Sorokin New York

Creative Director

Grisha Sorokin

Copywriter/Art Director

Grisha Sorokin

Client Windtre

Cristiano Mantegna

Director

Claudio Cupellini

DOP

Diego Indraccolo 

Editor

Danilo Torchia

Production Company

Alto Verbano

Executive Producer

Giacomo Pozzetto 

Producer

Marta Ansaldi 

Post-production Producer

Silvia Lo Cascio

Production Designer

Tonino Zero

Styling

Sara Fanelli 

Production Manager

Christian Scacco

Casting

Davide Zurolo

Post-production

Xlr8

Musical Arrangement

Alex Nicholls-Lee 

Sound Design and Mix

Alex Nicholls-Lee 

Year

2025

More

projects