Neighborhoods

Neighborhoods

Sberbank

Sberbank

AI

+

Data

+

Campaign

Retailers and service providers in Russian cities often face challenges due to mismatched locations and infrastructure that doesn't align with local needs.

Processing data from over 80 million customers and 1.2 million businesses, Sberbank gathered detailed insights into local community needs, providing targeted recommendations for suitable small businesses.

Empty storefront windows and geo-targeted online banners featured personalized messages, suggesting what businesses could thrive there, using AI forecasting models and direct community feedback.

Empty storefront windows and geo-targeted online banners featured personalized messages, suggesting what businesses could thrive there, using AI forecasting models and direct community feedback.

Sberbank turned empty city spaces into vibrant conversations, connecting communities with businesses they truly needed.
Sberbank turned empty city spaces into vibrant conversations, connecting communities with businesses they truly needed.

Automated design enabled tens of thousands of customized layouts, visually engaging residents through simple yet vibrant square-shaped designs placed strategically in everyday urban spaces.

By asking residents for their opinions and actively responding to local feedback, the campaign transformed vacant spaces into interactive communication channels, creating a genuine dialogue between the bank, residents, and small businesses.

Results

Campaign generated 9x more small business responses compared to traditional loan advertising.

3x as many customers took loans for business development versus traditional campaigns.

Campaign was 30% more cost-efficient compared to traditional advertising methods.

Sberbank was approached by major Russian real estate developers to collaborate on improving infrastructure planning in residential areas.

Credits

Creative Director

Grisha Sorokin

Creative Director

Gleb Glonti

Art Director

Grisha Sorokin

Designer

Holga Balina

Designer

Vit Abrams

Technical Designer

Taras Sgibnev

Producer

Dina Plitukhina

Producer

Alevtina Kirsanova

Producer

Ivan Pashenko

Assistant Producer

Natasha Sarvina

Planner

Matvey Chudnovsky

Planner

Ilya Torgovnikov

Year

2017

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projects

projects

Neighborhoods

(

5

)

Sberbank

AI

+

Data

+

Campaign

/ About the project

Retailers and service providers in Russian cities often face challenges due to mismatched locations and infrastructure that doesn't align with local needs.

Processing data from over 80 million customers and 1.2 million businesses, Sberbank gathered detailed insights into local community needs, providing targeted recommendations for suitable small businesses.

Retailers and service providers in Russian cities often face challenges due to mismatched locations and infrastructure that doesn't align with local needs.

Processing data from over 80 million customers and 1.2 million businesses, Sberbank gathered detailed insights into local community needs, providing targeted recommendations for suitable small businesses.

/ Credits

Client:

Harmony, Inc.

Creative Director:

Elvis Bennet

Art Director:

Joseph Lewis

/ Year

2017

OTHER

PROJECTS

Get in touch

Retailers and service providers in Russian cities often face challenges due to mismatched locations and infrastructure that doesn't align with local needs.

Processing data from over 80 million customers and 1.2 million businesses, Sberbank gathered detailed insights into local community needs, providing targeted recommendations for suitable small businesses.

Empty storefront windows and geo-targeted online banners featured personalized messages, suggesting what businesses could thrive there, using AI forecasting models and direct community feedback.

Sberbank turned empty city spaces into vibrant conversations, connecting communities with businesses they truly needed.

Automated design enabled tens of thousands of customized layouts, visually engaging residents through simple yet vibrant square-shaped designs placed strategically in everyday urban spaces.

By asking residents for their opinions and actively responding to local feedback, the campaign transformed vacant spaces into interactive communication channels, creating a genuine dialogue between the bank, residents, and small businesses.

Results

Campaign generated 9x more small business responses compared to traditional loan advertising.

3x as many customers took loans for business development versus traditional campaigns.

Campaign was 30% more cost-efficient compared to traditional advertising methods.

Sberbank was approached by major Russian real estate developers to collaborate on improving infrastructure planning in residential areas.

Credits

Creative Director

Grisha Sorokin

Creative Director

Gleb Glonti

Art Director

Grisha Sorokin

Designer

Holga Balina

Designer

Vit Abrams

Technical Designer

Taras Sgibnev

Producer

Dina Plitukhina

Producer

Alevtina Kirsanova

Producer

Ivan Pashenko

Assistant Producer

Natasha Sarvina

Planner

Matvey Chudnovsky

Planner

Ilya Torgovnikov

Year

2017

More

projects