Pokémon Insurance
Pokémon Insurance
Sberbank Insurance
Sberbank Insurance
Experiential
+
Campaign
+
PR
Capitalizing on the Pokémon Go craze, Sberbank recognized the risky situations players often encountered.
In just three days, the bank developed and launched a free insurance product covering these risks.
In just three days, the bank developed and launched a free insurance product covering these risks.
Players are protected from the real-world risks of playing the game - and it's a safety net that they need.
Forbes
Players are protected from the real-world risks of playing the game - and it's a safety net that they need.
Forbes
This innovative move captured global media attention and effectively promoted Sberbank’s insurance services.
Results
The campaign was featured by hundreds of local and international news outlets. In Russia, 95% of Pokémon mentions included Sberbank, with 98% being positive. Thousands of articles appeared across every major Russian newspaper, TV channel, and website, while global media — including Bloomberg, Forbes, Fortune, Engadget, and The Huffington Post — also highlighted Sberbank's Pokémon initiative.
Additional coverage with mentions and photos appeared in The New York Times, Reuters, TIME, and The Guardian. The campaign reached 105 million people in Russia, with 65,000 players registering for Pokémon Insurance, resulting in a 30% increase in insurance sales compared to the previous period.
Credits
Creative Director
Grisha Sorokin
Producer
Anton Shcherbakov
Producer
Alexander Serechenko
Producer
Alevtina Kirsanova
Copywriter
Daria Nifontova
Year
2016
More
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Pokémon Insurance
(
4
)
Sberbank Insurance
Experiential
+
Campaign
+
PR
/ About the project
Capitalizing on the Pokémon Go craze, Sberbank recognized the risky situations players often encountered.
Capitalizing on the Pokémon Go craze, Sberbank recognized the risky situations players often encountered.
/ Credits
Client:
Harmony, Inc.
Creative Director:
Elvis Bennet
Art Director:
Joseph Lewis
/ Year
2016
OTHER
PROJECTS
Get in touch
Capitalizing on the Pokémon Go craze, Sberbank recognized the risky situations players often encountered.
In just three days, the bank developed and launched a free insurance product covering these risks.
Players are protected from the real-world risks of playing the game - and it's a safety net that they need.
Forbes
This innovative move captured global media attention and effectively promoted Sberbank’s insurance services.
Results
The campaign was featured by hundreds of local and international news outlets. In Russia, 95% of Pokémon mentions included Sberbank, with 98% being positive. Thousands of articles appeared across every major Russian newspaper, TV channel, and website, while global media — including Bloomberg, Forbes, Fortune, Engadget, and The Huffington Post — also highlighted Sberbank's Pokémon initiative.
Additional coverage with mentions and photos appeared in The New York Times, Reuters, TIME, and The Guardian. The campaign reached 105 million people in Russia, with 65,000 players registering for Pokémon Insurance, resulting in a 30% increase in insurance sales compared to the previous period.
Credits
Creative Director
Grisha Sorokin
Producer
Anton Shcherbakov
Producer
Alexander Serechenko
Producer
Alevtina Kirsanova
Copywriter
Daria Nifontova
Year
2016
More
projects