Chase Happiness
Chase Happiness
S7 Airlines
S7 Airlines
Outdoor
+
+
Platform
The S7 communication platform began with people rather than positioning. It was built by observing how the founders thought, and behaved, then translating that behavior into a living system.
Once launched, the system did not remain at the surface. It spread naturally through the company, from tv commercials and outdoor campaigns to the smallest details.
Once launched, the system did not remain at the surface. It spread naturally through the company, from tv commercials and outdoor campaigns to the smallest details.
Thousands of touchpoints carried one voice. Different words, the same tone. Repeated over time and across space, the brand became something to be felt rather than explained.
Thousands of touchpoints carried one voice. Different words, the same tone. Repeated over time and across space, the brand became something to be felt rather than explained.
The platform reshaped a company of more than ten thousand people and delivered measurable results. Award winning projects followed, including twelve Cannes Lions, and S7 was repeatedly named Marketer of the Year.
Credits
Creative Director
Grisha Sorokin
Creative Director
Gleb Glonti
Art Director
Olga Midlenko
Year
2013
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Chase Happiness
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S7 Airlines
Outdoor
+
+
Platform
/ About the project
The S7 communication platform began with people rather than positioning. It was built by observing how the founders thought, and behaved, then translating that behavior into a living system.
The S7 communication platform began with people rather than positioning. It was built by observing how the founders thought, and behaved, then translating that behavior into a living system.
/ Credits
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/ Year
2013
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The S7 communication platform began with people rather than positioning. It was built by observing how the founders thought, and behaved, then translating that behavior into a living system.
Once launched, the system did not remain at the surface. It spread naturally through the company, from tv commercials and outdoor campaigns to the smallest details.
Thousands of touchpoints carried one voice. Different words, the same tone. Repeated over time and across space, the brand became something to be felt rather than explained.
The platform reshaped a company of more than ten thousand people and delivered measurable results. Award winning projects followed, including twelve Cannes Lions, and S7 was repeatedly named Marketer of the Year.
Credits
Creative Director
Grisha Sorokin
Creative Director
Gleb Glonti
Art Director
Olga Midlenko
Year
2013
More
projects