Busy minds need simple things
Busy minds need simple things
bscly
bscly
Brand Platform
+
Campaign
+
Art Direction


We transformed marketing into an interactive challenge, where creators contributed to advertising campaigns.
Just like Bscly’s subscription items and clothes free up space in creative’s heads, the ads gave space to creative ideas of bscly community






Head in the clouds, feet underneath… a desk.
Wondering. Pondering. Always thinking about that big, messy idea.
Breaking it apart… putting it back together.
Looking at it upside down, downside up and back to front.
Who knows when it will be ready?
Who knows what it will even be?
Only thing that’s certain: nothing great ever came easy.
See, when there’s a big idea in your head, there’s no space for the distracting little stuff in life.
That’s why we’ve simplified a few things.
So you can give your ideas everything.
bscly, busy minds need simple things
Head in the clouds, feet underneath… a desk.
Wondering. Pondering. Always thinking about that big, messy idea.
Breaking it apart… putting it back together.
Looking at it upside down, downside up and back to front.
Who knows when it will be ready?
Who knows what it will even be?
Only thing that’s certain: nothing great ever came easy.
See, when there’s a big idea in your head, there’s no space for the distracting little stuff in life.
That’s why we’ve simplified a few things.
So you can give your ideas everything.
bscly, busy minds need simple things




Year
2020
More
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projects
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Busy minds need simple things
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bscly
Brand Platform
+
Campaign
+
Art Direction

/ About the project
We transformed marketing into an interactive challenge, where creators contributed to advertising campaigns.
Just like Bscly’s subscription items and clothes free up space in creative’s heads, the ads gave space to creative ideas of bscly community
We transformed marketing into an interactive challenge, where creators contributed to advertising campaigns.
Just like Bscly’s subscription items and clothes free up space in creative’s heads, the ads gave space to creative ideas of bscly community
/ Credits
Client:
bscly
Creative Director:
Grisha Sorokin
Art Director:
Joseph Lewis
/ Year
2020





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We transformed marketing into an interactive challenge, where creators contributed to advertising campaigns.
Just like Bscly’s subscription items and clothes free up space in creative’s heads, the ads gave space to creative ideas of bscly community






Head in the clouds, feet underneath… a desk.
Wondering. Pondering. Always thinking about that big, messy idea.
Breaking it apart… putting it back together.
Looking at it upside down, downside up and back to front.
Who knows when it will be ready?
Who knows what it will even be?
Only thing that’s certain: nothing great ever came easy.
See, when there’s a big idea in your head, there’s no space for the distracting little stuff in life.
That’s why we’ve simplified a few things.
So you can give your ideas everything.
bscly, busy minds need simple things




Year
2020
More
projects

